Lifestyle
Buena Vibra
Contenido que sirve y hace bien.
Content that helps and feels good: an intimate, relaxed and simple space that puts what matters before what is urgent. Entertainment and company since 2015.
- 254K
- 140K
- 111K
- YouTube
- 2.5K
Journalist · Editorial director
Georgina Elustondo
Argentine journalist. I have worked in media since 1996: twenty years at Clarín and, since 2015, leading Buena Vibra Contenidos, home of Buena Vibra, Movida Sana and Por el mundo.
- 1996
- started at Clarín newspaper
- 20years
- at Clarín, in print and digital
- 3outlets
- of our own in Spanish, since 2015
- 975,000
- followers across the three outlets (Oct. 2026)
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About me
The written word is where I feel most at home.
I have worked in the media industry since 1996. I started my career at Clarín, one of Argentina’s major newspapers, where for twenty years I was a reporter, editor and section head across many different areas, and where I launched and ran digital products such as Entremujeres, the group’s site for women.
My entrepreneurial streak led me to leave the newsroom and found Buena Vibra Contenidos. Today I run three Spanish-language digital outlets —Buena Vibra, Movida Sana and Por el mundo— with readers in the United States, Spain, Mexico and Latin America, and I write for La Opinión, El Diario NY and Siempre Auto, part of the Impremedia group.
At Mercado Libre I ran the corporate website for seven years, including its transparency and sustainability reports and crisis communication. I also developed and led digital products for Clarín and led the content strategy for agencies and media companies in Brazil, Colombia, Mexico and the United States.
My profile is hands-on: I don’t just stop at consulting, I get involved and solve problems.
“Because we believe what matters should come before what is urgent, we stay away from scandal and sensationalism.”
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Career
Thirty years in media, from print to digital and from a major newspaper to my own company.
Awards
- ADEPAHuman Rights Award.
- ADEPA, twicePublic Good Award.
- Unicef“Friend of Children Journalist” Award.
- 2009Highest grade average, Master’s in Journalism Clarín–Universidad de San Andrés.
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The outlets I run
Buena Vibra Contenidos publishes three Spanish-language digital outlets, each with its own team, writers and community.
Health and wellness
Movida Sana
Tu bienestar, nuestro destino.
Health as a way of life that goes far beyond doctors’ offices and gyms, with stories by physicians and psychologists.
- 105K
Travel
Por el mundo
Viajar nos enciende.
With a backpack, a suitcase, heart and mind: destination guides, practical tips and news to plan a trip.
- 344K
- 18.8K
Social media followers as of October 2026. All three outlets publish in Spanish.
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Where I write
My bylined stories, outlet by outlet (in Spanish).
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Latest stories
My most recent bylines across the three outlets (in Spanish).
- Por el mundo
Qué hacer en San Luis: 12 lugares turísticos imperdibles para conocer
- Buena Vibra
Cómo limpiar tu energía y empezar un ciclo con buena vibra en 2027
- Por el mundo
Los 10 mejores países del mundo para viajar en 2026
- Buena Vibra
Partículas blancas en el aceite de oliva: qué significan
- Movida Sana
Qué es la espirulina y para qué sirve: beneficios, riesgos y qué dice la ciencia
- Movida Sana
Miedo a volar: cómo el yoga y la respiración pueden ayudar antes de subir al avión
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For companies and media
I combine journalism, creativity, technical knowledge and strategic insight to make content reach people and perform.
Editorial and content strategy
Information architecture, topic clustering, conversion-focused content, product reviews and branded content.
Editorial SEO and AI visibility
Keyword research, on-page optimization, internal linking, competitor gap analysis and content ready for AI-powered search.
Corporate communication and storytelling
Transparency and sustainability reports, crisis management, speeches, corporate documents, narratives and proofreading.
Digital products and audiences
Launching and managing sites for large audiences, working hand in hand with designers and developers, and measuring with Google Analytics and Search Console.
They trusted me
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In the press
Interviews and panels I took part in (in Spanish).
Entre las mujeres y la Web
“It’s a combination of opportunities: reaching a segment, but doing it with a high-quality editorial offering.”
Journalism Week: “Solutions journalism”
“I believe the business model has to be hybrid: a little bit from here, a little bit from there.”
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Frequently asked questions
Who is Georgina Elustondo?
She is an Argentine journalist who has worked in media since 1996. She spent twenty years at Clarín, where she was a reporter, editor and section head and launched Entremujeres.com. She spent seven years in charge of Mercado Libre’s corporate website. Today she is the founder and editorial director of Buena Vibra Contenidos.
Which outlets does Georgina Elustondo run?
She runs three Spanish-language digital outlets published by Buena Vibra Contenidos: Buena Vibra (lifestyle, since 2015), Movida Sana (health and wellness) and Por el mundo (travel).
Where are her stories published?
In Buena Vibra, Movida Sana and Por el mundo, and in La Opinión, El Diario NY and Siempre Auto, part of the Impremedia group.
What services does she offer companies and media?
Editorial and content strategy, editorial SEO and visibility in AI-powered search, corporate communication (transparency and sustainability reports, crisis management) and storytelling, and digital product and audience development.
How can I contact Georgina Elustondo?
By email at georgina@buenavibra.es or on LinkedIn.
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georgina@buenavibra.es
Contact
An editorial project, consulting work or a collaboration? Write to me.